Product Designer · San Francisco

I build worlds of interaction.

Designing how things feel, move, and exist — across products, spaces, and immersive experiences.

Yeoul Shim
My Superpower

What makes me different

🧠

Art-Tech Bridge

I move fluidly between Figma, Unreal Engine, and ZBrush — connecting UX thinking with spatial and 3D execution.

🌍

World Builder

I design characters, environments, and narratives as one unified system — not isolated deliverables.

AI-Native Designer

I've shipped real products using Claude, Grok, and GenAI tools — not as experiments, but as core parts of the pipeline.

The Unexpected Journey

How I got here

  1. 🏦
    Step 01

    Product & Proof-of-Concept Builder

    Partnered with 70+ Korean startups at Hana Bank's 1Q Lab — the bank's open-innovation hub. Scoped, designed, and shipped real PoCs across robotics, VR/AR, and chatbot tech before most designers knew what a design system was.

    📰 Read Press Coverage🏦 Visit Hana Bank 1Q Lab (English)
  2. 🎓
    Step 02

    Graduate Studies at SCAD

    M.A. in Animation. Built characters, worlds, and immersive experiences — and found my voice as a designer.

  3. 🚀
    Step 03

    Now: Building the Future

    Hackathons, VR exhibitions, AI pipelines. San Francisco.

Proof Points

Recent highlights

Won MIT Reality Hack 2026 logo
🏆

Won MIT Reality Hack 2026

Won the DeoVR Immersive Experience Award. Designed VR space using ZBrush + Blender + Claude API.

Selected for xAI Hackathon 2025 logo

Selected for xAI Hackathon 2025

Selected as the only artist among engineers. Built an AI ad-creation app in 16 hours in Palo Alto.

Collab with Savannah African Art Museum 2025 logo
🌍

Collab with Savannah African Art Museum 2025

Transformed museum artifacts into interactive game worlds on Fortnite and Meta Horizon.

Press & Recognition

Projects Led by Me — In the News

  1. 🇺🇸Savannah Business JournalMarch 19, 2026

    Savannah African Art Museum Unveils Two New Videogames Aimed Towards Entertaining and Educating

    Credited as co-lead on 'AfroVerse' (Fortnite) and 'Gems of Africa' (Meta Horizon) — using 3D-scanned museum artifacts to teach African cultural values through interactive gameplay.

    Read Article ↗
  2. 🇺🇸Savannah CEOMarch 18, 2026

    Savannah African Art Museum Unveils Two New Videogames Aimed at Entertaining and Educating

    Coverage of 'AfroVerse' (Fortnite) and 'Gems of Africa' (Meta Horizon) — 3D-scanned museum artifacts brought to life as interactive cultural narratives.

    Read Article ↗
  3. 🇰🇷NewslockApril 12, 2022

    Daekyo and Shinhan Bank conduct 'Eye Level (Noonnoppi) Praise Account 5-Week Challenge' for Eye Level Learning Center students

    A pioneering FinTech and EduTech convergence service: A collaborative platform by Daekyo Eye Level (Noonnoppi brand) and Shinhan Bank, designed to enhance children's financial literacy and study habits.

    Read Article ↗ (Auto-translated)
  4. 🇰🇷E dailyMarch 12, 2019

    Leading Financial Innovation: KEB Hana Bank’s ‘1Q Agile Lab’ Strategy for Startup Acceleration

    Driving open innovation by bridging the gap between a major bank and emerging startups through flexible collaboration and dedicated, agile management.

    Read Article ↗ (Auto-translated)
  5. 🇰🇷Maeil Daily June 15, 2017

    Hana Bank Hosts 'Education with Humanoid Robots' for Youth at Hana Bank HQ

    Maeil Daily coverage of Hana Bank's youth career-experience day, where students from Yeomyeong School (an alternative school for North Korean defector youth) were invited to the Hana Bank headquarters to learn about banking through guided robot interactions, financial games, and tours of the currency museum and dealing room.

    Read Article ↗ (Auto-translated)
Philosophy
"I believe meaningful experiences emerge when narrative, systems, and intelligence are designed together."

Inspired by Star Wars, Joseph Campbell, and Alexander von Humboldt.

Always looking for the third value — something neither entirely Eastern nor Western, but universally human.

Let's build something together

San Francisco, CA · oolish56@gmail.com

Beyond the screen

See Yeoul's Artwork

Characters, worlds, and sculpts on ArtStation.

Visit ArtStation ↗